This is a page for a typical catalog flyer.
This is from a sub-contracted photo shoot for a GE Capital flyer. On this
page all the photos except for the photo at the bottom left were shot by
A typical catalog shoot makes seems simpler
than it is. Black and White Polaroids are very important to assuring you
that the shot will be right. You need to know how to operate a steam iron,
for clothes, as well as baggage (such as the brown bags in the top left
picture). You need to know details such as keeping the hot iron away from
screen printed logos because they are printed with inks which will smear,
unlike the inks used for the final product. You need to layout clothing
so that you can see as much of each item as possible while also showing
the full range of choices in a small space on the page.
Some items need very special lighting, shiny
metal objects and dark objects such as the black backs in the center picture.
What looks simple has a simple foundation with special additions to the
lighting to make shure the details in the shadows are as visible as the
details in the highlights. Most catalog shots are more subtle than you